10 Makeup Looks Inspired by Beyoncé's Cowboy Carter Tour

10 Cowboy Carter Makeup Ideas to Wear to Beyoncé's 2025 Tour

A head-turning concert look isn’t complete without the glam — here’s how to channel your inner Rhinestone Cowgirl.

Grab your boots, your best pageant sash, and a swipe of blue shadow — Beyoncé’s Cowboy Carter tour is here, and it’s more than just music; it’s a full-blown beauty moment. With fans turning up in Western couture and glam to match, your makeup is just as much a part of the show as your outfit.

From rhinestone lashes to turquoise French tips, here are 10 dazzling makeup ideas that’ll have you shining like you’re sharing the stage with Queen Bey herself.

1. Rhinestone Cowgirl

Go full glam with a smoky eye accented by rhinestones. Celebrity MUA Kasey Spickard suggests a blackened gradient eye using Makeup by Mario’s Master Mattes Palette, defined with Maybelline Tattoo Studio Gel Pencil, and topped with Urban Decay’s Moondust shadow in Space Cowboy. Line your upper lashes with rhinestones using clear lash glue for maximum sparkle.

Pro tip: Apply rhinestones with tweezers and practice ahead of time so they stay put all night.

2. Levi's Jeans Lids

Channel your favorite pair of denim with a wash of blue across your eyelids. MUA Jonet Williamson recommends blending a cream shadow like Danessa Myricks Colorfix or Glossier Skywash for a lived-in, indie cowgirl vibe.

Add depth with a warm brown crease or a soft shimmer in the inner corner.

3. Denim-Inspired Nails

Don’t stop at the face — your manicure deserves attention too. A sheer navy jelly polish or faded denim blue hue (like Cirque Colors in Navy Jelly) nods to the jean-forward theme without requiring a nail art degree.

Bonus points: Add miniature rhinestones or turquoise decals.

4. Starry Eyed

One of the standout looks from Beyoncé’s Cowboy Carter vinyl includes a star embellishment near her eye. To copy it, use a star-shaped stencil and fill in with shadow or eye paint like About Face Matte Fluid Eye Paint for maximum opacity.

Flip the idea and create a star outline by shading around the stencil instead.

5. Simple Sparkle

If you’re short on time or skill, press-on face gems are your best friend. Stick a few around your eyes or temples for that subtle sparkle under the stage lights. Try Half Magic Face Gems or affordable Amazon options for a low-effort, high-impact look.

6. Denim & Diamonds

Elevate the blue shadow look by layering rhinestones on top. Blend Charlotte Tilbury’s Denim Palette over a cream base, then accent with rhinestones on the outer corners or cheekbones. Finish with KISS Lash Couture Noblesse lashes and ONE/SIZE Glitter Setting Spray for staying power.

This combo screams “fashion-forward cowgirl.”

7. A Touch of Turquoise

Turquoise has become Beyoncé’s signature Cowboy Carter gem — on her nails, eyelids, and even her grill. Add turquoise liner, decals, or shadows (like NYX Jumbo Eye Pencil in Electric Blue) for a nod to this iconic detail.

Or, incorporate turquoise nail charms for a Texas-worthy twist.

8. Iconic Red Lips

Nothing says Americana like a power-red lip. For all-night wear, opt for transfer-proof formulas like Maybelline SuperStay Matte Ink, Sephora Cream Lip Stain, or The Lip Bar Nonstop Liquid Matte. The look is fierce and timeless — and won’t budge while you scream “Ya Ya!”

9. Bronzed Eyes

For a classic Beyoncé-approved look, try a bronzy smoky eye. Use metallic liquid shadows from e.l.f. Cosmetics or a powder formula from MAC for a radiant, sunkissed effect. It’s low effort, high impact, and works beautifully with cowboy boots or sequins.

10. Soft Winged Liner

Swap harsh black liner for softer browns, bronzes, or coppers. Smudge with a brush for a romantic, hazy wing and layer with sparkle for added dimension. Try Urban Decay 24/7 Glide-On Pencil or Laura Mercier Caviar Tightline for maximum blendability.

Perfect for those embracing the moody Western elegance of the tour’s aesthetic.

Whether you’re heading to Cowboy Carter for a girls’ night, a solo pilgrimage, or a partner-in-glam adventure, don’t skip the makeup. Beyoncé’s team has raised the bar — and now, so can you.

Stay tuned to The Horizons Times for more concert beauty guides, fashion highlights, and all things Beyoncé.