Kendrick Lamar Named Chanel’s Newest Ambassador for Eyewear Campaign

Kendrick Lamar Becomes Chanel’s Newest Ambassador Ahead of Eyewear Campaign Launch

The hip-hop innovator brings his signature artistry to the French fashion house.

Kendrick Lamar, Pulitzer Prize winner and Grammy-decorated artist, has officially joined the ranks of Chanel’s esteemed brand ambassadors. The French fashion house confirmed that Lamar will front its upcoming eyewear campaign, launching April 22, 2025.

This announcement cements a relationship years in the making. Lamar has maintained close ties with Chanel, most notably appearing at the 2023 MET Gala in tribute to Karl Lagerfeld clad in custom Chanel. In early 2024, he co-directed the brand’s haute couture short film, “The Button,” alongside longtime collaborator Dave Free, even helping design a Chanel medallion featured in the piece.

An Artist Who Transcends Genres

Lamar’s appointment reflects his growing influence not just in music but in global fashion culture. Unlike many celebrity partnerships, his connection to Chanel feels more like a creative alignment than a business transaction.

Whether dressed in tweed jackets, silk scarf hats, or pearl necklaces, Lamar has consistently brought a fresh, avant-garde perspective to Chanel’s heritage aesthetic—never merely following trends but redefining them. His presence at Chanel Haute Couture shows in recent years has drawn praise for its originality and understated elegance.

This campaign marks the first time Lamar officially represents the house, but industry watchers see it as a natural evolution of his role in shaping modern menswear through artistic authenticity and personal style.

The Reaction: “Kendrick X Chanel Go Together Real Bad”

Fans and fashion insiders alike are applauding the partnership. On Instagram, the announcement drew admiration:

• “He carries the brand well. Great choice.” – @dressing_for_fashion

• “Kendrick X Chanel go together real bad! 🔥🔥” – @jasmmine_theeflower

Chanel, founded in 1910 by Gabrielle “Coco” Chanel, has long been at the forefront of luxury fashion. Over a century later, the house continues to stay relevant by embracing cultural icons who challenge the status quo—something Lamar has done effortlessly throughout his career.

What’s Next?

While Lamar’s official duties for Chanel begin with this eyewear campaign, speculation is already swirling about what could follow. With Pharrell Williams now helming Louis Vuitton Menswear as Creative Director, fans are wondering: Could Kendrick be next in line for an artistic role at Chanel?

One thing is certain: the partnership signals a growing trend of high fashion aligning with visionary musicians who bring more than just celebrity—they bring narrative, identity, and innovation.

Stay tuned to The Horizons Times for more on this evolving story and all things at the intersection of culture and couture.